In a highly anticipated announcement, Apple has revealed its entry into the virtual reality (VR) and augmented reality (AR) market with the introduction of the Apple Vision Pro. This groundbreaking device marks Apple’s first entirely new product category in almost a decade, signalling the company’s commitment to pushing the boundaries of technology and innovation.
During a keynote address at the Worldwide Developers Conference, Apple CEO Tim Cook took the stage to introduce the Apple Vision Pro to an enthusiastic audience. The headset, set to launch in early 2024, promises to deliver an unparalleled immersive experience that seamlessly combines the real and virtual worlds.
One of the most exciting moments of the presentation came when Disney CEO Bob Iger joined Cook on stage, adding a touch of magic to the event. Iger praised the Apple Vision Pro, referring to it as “real-life magic” and highlighting the immense potential it holds for transforming the entertainment industry. He also announced that Disney+ would be available on the Vision Pro on the day of its launch, enabling users to experience their favourite Disney content in groundbreaking ways.
To demonstrate the capabilities of the Apple Vision Pro, a captivating sizzle reel was showcased during the presentation. The clip depicted users fully immersed in an NBA game, stepping into episodes of Marvel’s “What If” series, and even bringing parades into their own homes. Iger expressed his enthusiasm for the headset, stating that it would enable Disney to deliver unprecedented experiences to its fans.
One of the standout features of the Apple Vision Pro is its ability to control the level of immersion. The headset is equipped with a dial that allows users to adjust how much of the real world they can see, ranging from minimal to full immersion. This feature provides users with the flexibility to choose their preferred level of engagement, making the device suitable for various applications and user preferences.
Additionally, the Apple Vision Pro boasts a cinematic mode, which transports users to virtual theatres or real-world locations. With 4K resolution, high dynamic range (HDR) support, spatial audio, and stereoscopic 3D capabilities, the headset offers a visually stunning and sonically immersive experience.
Apple’s foray into the VR mixed reality market with the Apple Vision Pro demonstrates the company’s commitment to revolutionizing the way we interact with technology. By seamlessly merging the virtual and real worlds, the Vision Pro opens up a world of possibilities for entertainment, gaming, education, and beyond.
As the launch of the Apple Vision Pro approaches, anticipation continues to build among tech enthusiasts, developers, and consumers alike. With Apple’s track record of creating innovative and user-friendly products, it’s no wonder that the Vision Pro is already generating excitement and anticipation. Early adopters and industry experts eagerly await the arrival of this groundbreaking headset, which has the potential to redefine the future of mixed-reality experiences.
But as impressive as it is the price tag will put it out of reach for the mass consumer market a whopping $3,499US will grab you this new device when it launches in 2024. In comparison, the recently announced Meta Quest 3 is a more reasonable $829.99AU and growing into Meta from Oculus they are certainly more established in the framework of portable VR. Time will tell, but it’s all exciting for anyone interested in the world of Virtual Reality.